Did you know there’s a colour for every personality type? And did you know that colours create an instant, subconscious reaction in all of us? It’s TRUE!

Colour is an incredibly powerful tool when it comes to communicating and sending a message, so it’s really smart taking some time to understand the thinking behind colour BEFORE you record your YouTube videos, meet with a client, or interview a prospective employee!

Choosing the right colour to wear starts with you, but what’s most important is that it ends with what you want to achieve! All this colour malarkey is seriously good stuff – you can influence a prospects reaction to you, improve your ability to connect and build profitable relationships with your clients!

So let’s discover what these subconscious reactions to colour are all about. Ready? Great!

Everyone needs white in their palette and there are shades to suit everyone. White is the colour of purity and freshness, innocence and simplicity.

Use white to contrast with other colours in your palette.


The colour of logic, blue activates the mind. It conveys trust, peace and order. Blue communicates trustworthiness which is why so many uniforms are blue. There are so many shades to choose from – dark blues and navies should be ‘staples’ whilst shades such as sapphire and cornflower are accents.


Black is a colour of authority and assertiveness. It is also incredibly boring and ‘expected’. Mix with bright, daring colours to show your personality – red for passion and authority, purple for creativity, lime green to reveal fun!



Red is the colour of energy – wear it and you will feel confident and in control. There are many shades to choose from, from raspberry to tomato, but make sure you get the right undertone for you or you will look overpowered by red.



From mustard to lemon, yellow is a friendly, happy and approachable colour. It is also the most visible colour in the spectrum which means you will ALWAYS get notice and attract attention when wearing yellow!



Love it or hate it, orange is a terrific colour ESPECIALLY if you work in a creative industry. It’s a positive and confident colour that creates a feeling of warmth, fun and happiness.

Avoid orange if you have a cool skin tone.


The colour of leaves and grass, green is a colour to communicate a sense of calm and reassurance. Wearing green shows creativity and imagination.

Shades of green are numerous – yellow greens, sea greens, blue greens… Lots to choose from!


Wearing pink suggests empathy and understanding, gentleness and femininity. It’s a great colour to wear on ‘off days’ as it instantly ‘lifts’.

Pink doesnt always have to be subtle however – hot pink, fuchsia and cyclamen are strong and powerful


From damsons to Cadbury’s to icy violets, there is a purple to suit everyone. It’s more exciting than navy and black but ensure that the creative signal doesnt compromise a situation where you wish to conform.

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